Trov, it is built around “insurable moments” rather than long-term contracts. Trov allows people to insure valuable things such as smartphones, laptops, cameras and sports equipment for just the time they want coverage, directly from their smartphone, without the involvement of an insurance agent.The target market is the generation of “digital natives”—or young consumers who are comfortable with everything digital and many of whom up until now have not gotten very involved in insurance but whose involvement will grow as they age and acquire more.
February 23, 2016